Sellrics

Everything Sellrics shows you

The reference — every view in one place, grouped by the decision it supports. Follow Details → for a full explainer and a live sample-data example on every page. New to Sellrics? Take the tour →

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Revenue & profit

One fee-aware number, and every step that gets you to it.

Profit & Loss Statement

Sample · 30d
Net revenue (from $1.30M gross)$1.27M
− Platform fees −$208K
− COGS −$516K
+ Reimbursements +$2K
Contribution margin $546K

CM Margin 43.1%

CM ÷ net revenue · ad spend ($74K) comes off after, for net CM · ▲ +2.1 pts WoW

Revenue P&LFee-aware, FX-normalized contribution margin and net profit, with WoW / MoM growth.Details →
Revenue bridgeThis period versus last, decomposed into the SKUs, channels, and effects that moved it.Details →
Fee breakdownEvery deduction between gross and net — payment, referral, fulfilment, FX — as its own line.Details →
Revenue forecastA projection with a confidence range, from your own history and seasonality.Details →

Channels

Where revenue comes from, and where the margin actually is.

Channel Distribution

Sample · 30d
Amazon$850K67%
Shopify$418K33%

Bigger topline ≠ the channel funding the business — compare margin, not revenue.

Channel comparisonAmazon vs Shopify — sessions, conversion rate, AOV, revenue, and buy-box share.Details →
SKU × channel matrixEach product split across channels, so a SKU that wins direct and loses on Amazon is obvious.Details →
Traffic sourcesWhere sessions originate and how each source converts.Details →
Fulfilment by channelOrder fulfilment path and cost split by channel.Details →

Products

What to reorder, promote, reprice, or drop.

Margin vs Revenue

Sample · 10 SKUs
margin %0

Bubble size = units. The dot below the zero line is a topline bestseller losing money on every order.

Product marginEvery SKU ranked by contribution margin, with return rate and units beside it.Details →
SKU profitabilityFull per-SKU economics — revenue, fees, COGS, returns, margin.Details →
Category performanceMargin and growth rolled up to product category.Details →
SKU forecastPer-SKU demand projection with a range, for reorder planning.Details →
Listing gapsProducts selling on one channel but missing or unlisted on another.Details →

Inventory

Cash tied up, and stockouts before they cost you.

Inventory Snapshot

Sample · 10 SKUs
SPEC-014d coverreorder
SE019d coverlow
SE2321d coverok
VAL-PK45d coveroverstock

Across all 10 SKUs: 4 reorder · 1 overstocked

Inventory signalsVelocity-based reorder and overstock flags, per SKU.Details →
At-risk inventorySKUs that will stock out before resupply, ranked by the dollar impact.Details →

Returns & fees

Where thin-margin categories quietly lose money.

Returns by Reason

Sample · 312 returns
DamagedDefectiveChanged mindOther
Damaged — 118 returns, packaging not product$15,780
Returns by reasonReturns broken down by reason code and by SKU.Details →
Return impactThe revenue reversed and non-recoverable cost, expressed against each SKU’s margin.Details →

Customers

Whether repeat revenue is carrying acquisition cost.

Customer Intelligence

Illustrative · 30d

New customers

1,284

Returning

612

Repeat rate

32.3%

Avg LTV

$184

Customer mixNew versus returning revenue, repeat rate, and subscription split over time.In the product →
Customer intelligenceCohort behaviour and the customers driving margin.In the product →

Marketing

Which ad spend funds the business and which just moves the topline.

Ad efficiency — reported vs blended

Illustrative
Meta — reported ROAS4.2x
Google — reported ROAS3.8x
Blended MER (all channels)2.1x
Needed to profit at 22% margin≈ 4.5x

Platform-reported ROAS double-counts. Blended MER against fee-aware margin is the number that says whether the spend profits — here it doesn't.

Ads dashboardSpend tied to converting SKUs — ROAS, CAC, MER — across Meta, Google, and GA4.Details →
Campaign detailOne campaign’s full economics, with an ad-level and search-term breakdown.In the product →
Creative breakdownAd-level rollup — which creatives earn their spend.In the product →
Keywords & search termsGoogle Ads keyword and search-term performance, with negative-keyword flags.In the product →
Channel auditA per-channel health score with issues and positives called out.In the product →
Discount codesWhat each promo and code costs in margin, and the revenue it brought in.Details →

Signals & AI

Find problems the same day, and ask questions in plain language.

Insight Summary

Sample · 8 alerts

High priority

2

Warnings

3

Opportunities

2

Positive

1

HIGH

Contribution margin down 4.1 pts WoW — one SKU's return rate jumped 18% → 31%, accounts for 2.7 pts. ≈$8.4K

Live alertsAnomaly detection on every key metric, flagged as it moves out of range.Details →
Prescriptive signalsA 10-rule engine that names a probable cause and a next step, not just "revenue is down".Details →
Root-cause drilldownA change decomposed into the channels, SKUs, and campaigns that caused it.Details →
Ask your data (MCP)a suite of AI tools over MCP — forecasts, root cause, and what-if simulation against your real numbers.Details →

See all of it working — with sample data

Every capability above links to its own page, and every page carries a live, interactive example on fictional numbers — no store connection, nothing stored.

See a live example →

Sellrics is built by operators who spent years reconciling Shopify and Amazon by hand — and got tired of a margin spreadsheet that broke every time a fee schedule changed or a channel got added.

Read-only

Sellrics only reads your data — it never writes to your store or ad accounts.

Encrypted & isolated

Data is encrypted in transit and at rest, and segmented per account.

Never sold

Your commerce data is used only to provide the Service to you.

No credit card

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Frequently asked

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