Sellrics vs. StoreHero
The same one-number contribution margin — plus native Amazon fee, settlement, and buy-box handling when you connect it.
Core positioning
Sellrics: One fee-aware contribution margin number, Shopify alone or Shopify + Amazon + ads
StoreHero: One contribution margin number combining ad spend, COGS, and fulfillment cost
Native Amazon settlement / fee / buy-box handling
Sellrics: Yes
StoreHero: Not advertised — marketing and product positioning is Shopify-first
Confirmed
AI tool access
Sellrics: 17 MCP tools across 4 analytics tiers
StoreHero: Not advertised
Data-completeness flags on every metric
Sellrics: Yes — every revenue/channel response ships a completeness flag
StoreHero: Not advertised
Confirmed
Published pricing
Sellrics: N/A — new product
StoreHero: $299/mo (targeting $500K–$10M/year Shopify brands running paid ads)
Sources: StoreHero product site, Ecommerce Fastlane review. Every StoreHeroclaim above is sourced and dated; unverifiable claims are marked "Not advertised," not asserted as absent.