Know which styles actually make money — after returns, markdowns, and marketplace fees.
Apparel margin hides behind a 20–40% return rate and a markdown calendar. Sellrics nets both out and shows you contribution margin per style, per colorway, per channel.
Gross Revenue
$1.3M
+10.6% vs prior
Prior: $1.18M
Net Revenue
$1.27M
+10.4% vs prior
Prior: $1.15M
Contribution Margin
$546K
+9.6% vs prior
Prior: $498K
Ad Spend
$118K
−5.2% vs prior
Prior: $125K
Gross Revenue Trend
Last 30 days · Current vs Prior Period
Current — solid · Prior — dashed
Channel Distribution
Current period
$850K
$418K
Illustrative example — apparel & fashion brand. Not live data.
The questions you ask every morning
If you sell apparel across Shopify and Amazon, these are the questions the topline never answers:
Which styles actually make money after returns and markdowns?
Product margin ranks every style by contribution margin with its return rate beside it, so a high-revenue style running near breakeven is obvious at a glance.
Product marginIs my Meta spend driving full-price orders or discount hunters?
Marketing ties ad spend to the SKUs that converted, and the discount-codes view shows how much of that revenue came in at a markdown.
Marketing + Discount codesHow much of my revenue walks back through the returns door?
Returns by reason and return impact show the revenue reversed and the non-recoverable cost, per SKU and per reason code.
Returns analysisAmazon or my own store — where does each style sell best, and at what margin?
The SKU-by-channel matrix splits each style across Shopify and Amazon so you can see a colorway that is profitable direct and underwater on Amazon.
SKU × channel matrixWhich sizes and variants should I reorder before the season peak?
Inventory signals flag reorder and stockout risk per variant from recent sell-through, so the size curve does not break mid-season.
Inventory signalsA worked example
Illustrative example- Scenario
- A hoodie line shows $42k gross across Shopify and Amazon for the month.
- What Sellrics surfaces
- After a 28% return rate, Amazon referral and FBA fees, and Meta customer-acquisition cost, the black colorway runs 9% contribution margin while the sand colorway runs 31%.
- The move
- Shift ad budget and reorder weight toward the sand colorway. The blended topline hid a near-breakeven bestseller and a quiet winner.
Returns by Reason
Illustrative307 returns · $11.8K refunded
Same line, by variant — after returns and marketplace fees
Margin vs Revenue
Sample · 10 SKUsBubble size = units. The dot below the zero line is a topline bestseller losing money on every order.
Where margin leaks in apparel & fashion
- High return rates masking per-style margin
- Markdown cadence eroding contribution margin faster than volume replaces it
- Size-curve stockouts on the variants that actually sell
- Amazon referral and FBA fee drag on lower-priced styles
Best fit
Shopify-first apparel and fashion brands doing roughly $30k–$1M a month, usually with an Amazon storefront and Meta or Google acquisition.