Channels
Where your sessions come from, and which ones convert
Session volume by source, with the conversion rate and revenue each one produces — so you can tell a big traffic source from a profitable one.
The problem
Analytics shows session counts by source but stops there. A channel sending 35% of your traffic at a 2% conversion rate is worth less than one sending 8% at 6%, and the raw session chart hides that.
How Sellrics does it
Sellrics aggregates sessions by source across your connected storefronts and analytics platforms including GA4 (backend/api/channels.py) and pairs each source with its conversion rate and its share of net revenue, so the table ranks sources by contribution rather than by raw volume.
What the numbers mean
Sessions is visits attributed to that source. Conversion rate is orders ÷ sessions for the source. Revenue is that source’s share of net revenue over the period. The change figure is period over period.
A worked example
Illustrative example- Scenario
- A store with 110,000 sessions in the month across six sources.
- What Sellrics surfaces
- Organic search is the largest at 35% of sessions and converts at 4.5%. Email is only 8% of sessions but converts at 5.9% — the highest — and is growing. Social is 12% of sessions at 2.2%, the weakest converter.
- The move
- Protect the organic and email programs that convert, and decide whether the social traffic is a brand play or a spend to trim.
See it with sample data
Fictional sample dataA view from the Sellrics dashboard, on fictional sample data — no store connected, nothing stored.
Traffic Sources
Sample data · Last 30 days
| Source | Sessions | Δ | Revenue | Conversions | Conv % |
|---|---|---|---|---|---|
| organic search | 38,500 | +12.4% | $444K | 1,733 | 4.5% |
| paid search | 27,500 | +8.1% | $317K | 1,045 | 3.8% |
| direct | 16,500 | +3.6% | $190K | 677 | 4.1% |
| social | 13,200 | +21.2% | $152K | 290 | 2.2% |
| 8,800 | +5.4% | $101K | 519 | 5.9% | |
| referral | 5,500 | -2.3% | $63K | 242 | 4.4% |